Macey Fix
About Me
I am a native Ohioan and self-proclaimed Kentuckian who has found myself now in northwest Indiana. I am a communicator and storyteller who loves exploring new mediums.
I have experience in writing, editing, photography, interviewing and brand and social media management. With experience across a wide range of industries, I’ve worked in higher education, local news, fitness, product marketing and sports production.
Currently, I do all things marketing and communications with the Military Family Research Institute at Purdue University in West Lafayette, Indiana. I earned a BA in Journalism from Asbury University with a minor in music.
I am fueled by curiosity and love learning about new people and places. My passions lie in communicating the uniqueness of every person and place, equitable community development, and the power of storytelling and the arts for change.
When not writing copy or creating content, I can be found at a local restaurant or coffee shop, on a community theater stage, at a concert, hiking, or traveling somewhere new.
Work Experience
Communications Specialist at MFRI; January ‘24-Present
Generates news and informational materials for MFRI and its diverse audiences, including writing and editing content for press releases, social media, newsletters, websites, emails, reports, proposals and research summaries. Creates multimedia projects such as video interviews and podcasts. Assists in the development and implementation of strategic communications and marketing plans.
Social Media Manager at CycleYOU Fitness & Sauna; October ‘23-October ‘24
Developed and implemented a successful social media strategy, resulting in a 13% increase in engagement on Facebook and a 19% increase on Instagram. Analyzed data to develop content strategy. Assigned duties to interns and other staff members.
Communications Specialist at EKU; September ‘22-January ‘24
Acted as a creative operations specialist, overseeing communication between EKU Communications and Brand Management (CBM) and the College of Business, the College of Letters, Arts and Social Sciences and the College of Justice, Safety and Military Science. Took the lead on projects related to CBM within designated areas. Managed projects to be accomplished by the CBM creative team. Advised clients on marketing strategies and communications plans. Suggested third-party approved vendors and helps departments connect with these individuals. Possessed a deep understanding of EKU's brand identity, and educated clients on how to best represent and strengthen the university's identity.
Marketing Content Creator at HAIX North America; March ‘22-August ‘22
Created content calendar. Produced marketing copy, wrote blog posts and assisted in social media content creation. Created new assets for publication by photographing products and events. Assisted with creation of email blast promotions. Interviewed industry professionals. Traveled and represented company on a national level.
News Producer at ABC 36 WTVQ; March ‘21-March ’22
Organized, managed and distributed content for daily 90 minute newscast. Wrote scripts and edited copy written by others. Communicated professionally with everyone in newsroom and with audience. Served as a main point of contact. Successful under pressure and completed work under strict deadlines. Created web content and pushed it on social media. Filled in as assignment editor as needed.
Executive Editor at the Asbury Collegian; August ‘20-May ’21
Guided the look and feel of the Collegian’s weekly printed newspaper and online presence. Managed staff and led editorial and production meetings. Chose relevant stories. Wrote, edited and distributed content. Main point of contact for newspaper staff and faculty advisors.
Video Logger Junior at Olympic Broadcasting Services; Tokyo 2020 and Paris 2024
Watched live feeds of assigned sport (softball and baseball in Tokyo, tennis in Paris) and described what happened with extreme attention to detail. Collaborated with team of professionals from around the world to archive thousands of hours of content.
Work Examples
Writing Samples
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I wrote this press release announcing the winner and finalists of the annual Barbara Thompson Excellence in Research on Military and Veteran Families Award.
I also wrote this press release announcing the release of MFRI’s latest Measuring Communities Spotlight Report.
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I acted as a writer and editor on the Measuring Communities Spotlight Report: The Health, Legal and Educational Landscape of Military and Veteran Families in the United States and the Measuring Communities Spotlight Report: The Financial Well-Being of Military and Veteran Families in the United States. Both reports give the latest data on the state of military-connected families in the United States.
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Some examples of feature stories I’ve written include:
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Stories from my time in news can be explored online. I was a producer, but was also responsible for writing and uploading stories to our website.
I was also on staff at my university’s publication for three years. News, opinion and feature stories from my time on staff can be explored on the Asbury Collegian website.
Social Media Strategy - MFRI
Goals
Increase MFRI’s reach by growing our following on Facebook and LinkedIn and by increasing our website traffic.
Drive audience engagement by marketing MFRI’s key events like the Battlemind to Home Summit, the Focus Forward Fellowship, the Measuring Communities Report Launch and the Thompson Award event.
Creative Process and Strategy
Design and implement strategic campaigns to increase engagement on Facebook and LinkedIn, including:
A series leading up to the release of the latest Measuring Communities Spotlight Report event, which included posts about the report itself and the speakers who would be presenting during the event.
A series celebrating MFRI’s 25th anniversary, which includes impact statements from key MFRI partners, stakeholders and collaborators.
Write compelling copy for Facebook, LinkedIn and MFRI’s website, maintaining MFRI’s voice. Work with graphic designer to ensure posts received appropriate accompanying visual elements. Maintain consistent interactions with followers, fostering a sense of community.
Results
In my first year at MFRI:
Facebook follower count grew by 3%
Facebook impressions grew by 100%
LinkedIn follower count grew by 70%
LinkedIn post impressions grew by 137%
LinkedIn page impressions grew by 151%
LinkedIn post engagement grew by 22%
MFRI's websites had more than 34,000 pages views, a nearly 20% increase over the prior year and 42% growth in active users
MFRI Social Post Samples
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Congratulations to MFRI's Focus Forward Fellowship 2024 cohort! The Fellows have returned home, but will continue to learn together in an online community. We're excited to see how they apply the skills they've learned to their careers! Interested in being part of our next cohort? Applications for our virtual January fellowship open on August 15. Learn more at mfri.purdue.edu/FWDFellows
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Thank you to all who attended the event for the 2024 Barbara Thompson Excellence in Research on Military and Veteran Families Award! We had a great time celebrating and discussing the best new research on military and veteran families.
Want to revisit the discussions connecting research and practice and the winning studies? Find a full recording of the event and key takeaways from each article on our website, mfri.purdue.edu/thompson
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Registration is now open for the 15th Annual Battlemind to Home Summit! Join us on October 24 in Noblesville, Indiana for informative sessions on community, mental health and legal issues facing veterans, service members and their families. Pre-conference sessions will be on October 23.
Register: https://cvent.me/nMB2zv
Learn more: https://mfri.purdue.edu/battlemind
Keep your eyes on our social media channels for more information about this year' sessions and speakers over the coming weeks.
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Exciting news - the Measuring Communities Spotlight Report: The Health, Legal and Educational Landscape of Military and Veteran Families in the United States is available now! 🎉👏We celebrated its release during a virtual launch event yesterday, where we shared key findings from the report and heard insights on the data's practical usage from our partners, Hope For The Warriors® and Cohen Veterans Network.💡Read the full report now: https://lnkd.in/gu4JUBE3📼 The replay of the launch event is available here: https://lnkd.in/ghMvj7
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Started in 2018, MFRI's Focus Forward Fellowship is a mentorship and leadership development program that provides women student veterans and service members with resources to reach their career goals. 💡 Amanda LaLonde says her experience as a Fellow helped her make strides academically and professionally. Now, as a mentor, she continues to develop strong relationships with other women while supporting the next generation of women student veterans and service members. 👏 As MFRI celebrates its 25th anniversary, we're excited to continuing making an impact in the lives of women student veterans and service members - and all military-connected families. 🌟
Social Media Strategy - CycleYOU Fitness & Sauna
Goals
Increase CycleYOU’s reach and to build engagement and relationships with our followers on Facebook and Instagram.
Boost link clicks and drive more followers to our website.
Creative Process and Strategy
Create highly engaging Instagram and Facebook content by incorporating trends, keeping copy and visuals fun and energetic, and by inviting followers into conversations.
Define CycleYOU’s voice and write compelling copy for CycleYOU’s Instagram and Facebook. Create content that encourages engagement and drives followers to our website.
Results
In my time at CycleYOU:
Facebook post likes and reactions grew by 58%
Facebook post impressions grew by 155%
Facebook link clicks grew by 245%
Facebook post engagement rate grew by 12.68%
Instagram post impressions grew by 254%
Instagram link clicks grew by 477%
Instagram post engagement rate grew by 19%
CycleYOU Post Samples
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Get to know our fearless leader, Anna S! ⭐️
She’s the General Manager here at CY and is also a motivator 💪
We already know Anna has amazing stage presence, but did you know she was Donkey in her high school musical?
She says her favorite thing about CY is how she gets to connect with so many people on a daily basis. She says she loves slowing down and appreciating each encounter. 💚
We’re so thankful for everything Anna brings to CY. She’s so welcoming and hardworking and always brings the energy! 😎 -
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Working out again after a long break isn’t easy, but we believe in you!!!
Here at CY, we make it easy and fun with so many class options to choose from, encouraging motivators, the best music, and relaxing cold eucalyptus towels 💚
Let us help you easily get back into a routine! -
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Start your weekend off right under the lights with Ronnie! 🔥
Join us TONIGHT for Thursday Night Lights at 5:30 for an awesome workout to a killer playlist under the party lights. There’s no better way to get pumped for the weekend! 😎
Spots are filling up quickly - claim yours NOW on our website or the Mindbody app! If it’s your first time at CY, Thursday Night Lights is FREE! 🤩 -
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In just one week we say goodbye to a very special member of our CY fam
We’re so sad to see Jason go, but are so thankful for the amazing time we’ve had with him and are excited to celebrate him during his final week!
Jason’s remaining classes are:
⭐️ 4/25 CyclePUMP Express 45 at 4:30 - spots available!
⭐️ 4/30 Cycle 45 at 5:30 - waitlist
⭐️5/1 Cycle 45 at 5:30 - waitlist
Be sure to sign up or join the waitlist! Wish him luck in his next adventure here in the comments! 💚 -
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Who can relate?!
Book a class today to feel better, which will make your life better 😉💚
Graphic Design and Photography
Let’s connect!
fixmacey@gmail.com